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67% of B2B companies reported content marketing a top priority in 2015, but less than half documented their content strategy (source). When inbound marketing can potentially double conversions for your products or services, you can’t afford to leave your content marketing or strategy to chance. Instead, hire a professional content strategist and leave it to Matt.

Photo of Matt Herron, content strategist

About Matt

Matt Herron is a content strategist based in Austin, TX. He works with tech startups, small businesses, and digital agencies across the United States to create, publish, and manage content. He’s overseen more than $1 million in digital projects, spoken at South by Southwest, and published several books.

Client Testimonials

“Matt helped us clarify and streamline our most important messaging. I’ve never been more excited to sell my business.”

Michael Cole, via LinkedIn

Matt couples strategic thinking with high-caliber writing skills. A powerful 1-2 punch.”

Jeff Jimerson

Madison Avenue Collective, via LinkedIn

“When our team was looking for something different than the usual biographies page, we turned to a copywriter who could interpret our individual characteristics. Matt hit the mark perfectly.”

Leigh Barnes

“When I work with Matt, I have the ease of mind that I’m able to give him a concept and he’ll run with it, stay within the given parameters, and produce amazing and appropriate content. Matt has time and again proved the value of content to me and I’m fortunate to have him as a colleague and resource.”

Jonathan Kurten

Brand Strategist, via LinkedIn

“Matt finished writing a followup email sequence I’ve been trying to finish for the past few months in just a week. His suggestions and experience with online marketing made it an easy project for us both. Thanks!”

Lea Ann Luchka

Karma Cultures

“What impressed me the most when I first met him was the intensity and focus he brought to each conversation we had. In time, we found projects to collaborate on and we have used his content strategy to really move the needle for our Search and Convert clients.”

PJ Christie

Search and Convert, via LinkedIn

Articles by Matt Herron

How to Be Successful: 5 Lessons from Sherlock Holmes

LIFE OPTIMIZER — Sherlock Holmes is undeniably talented. But is that what makes him successful?

I’ve always been fascinated by the idea of Sherlock Holmes, the eccentric but brilliant English detective. From Sir Arthur Conan Doyle’s stories to the Robert Downey Jr. film, to the most recent three-part mini-series, Sherlock, that aired last summer on BBC, Sherlock Holmes has always had a firm grip on my imagination.

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Design for Readability

UX BOOTH — Web designers have it rough. Translating ideas from designs to fully-coded websites is a process fraught with challenge and, due to factors often outside of their control, most find themselves in a perpetual state of compromise. Fortunately – for writers, readers, and everyone in between – the gap between what we can imagine and what we can create is closing, pointing the way to a more beautiful, readable web.

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Cross-Training Your Creativity

PHUSE — Like the body, the mind can also grow and develop through training. But while many of us attend to the needs of our body by exercising regularly and eating right, fewer people recognize “the need to train our minds in the same manner.”

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The Hard Work Cure

WORK AWESOME — Hard work is many things. We live in a complicated, fast world, surrounded by distractions. Getting down to work can be a way to free yourself of all things extraneous. It can be a stress reliever, a form of meditation. Conversely, it can be punishment for enjoying yourself too much the night before. Whatever the reason, hard work is tunnel vision. While you’re working, the only thing that exists is you and the light at the end.

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How to Write a Scope Doc for a Web Project

PHUSE — There are so many variations and types of web projects that it would be a herculean task to give a full accounting of them, and not very useful. It won’t take long before you find one that is completely unique, breaks from the norm, or surprises you with a genius twist.

Despite their variety, all web projects have one thing in common: they start with an idea.

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Climbing Legends in the Dahner Felsenland

THELOCAL.DE — Looking for “legendary” rock climbing, Matt Herron heads to Rhineland-Palatinate’s Dahner Felsenland. The Jungfernsprung, or Virgin’s Leap, has towered over the town of Dahn for centuries. But the ominously named sandstone cliff is just one of many bizarre reddish-yellow rock formations attracting climbers and hikers to this part of Rhineland-Palatinate in southwestern Germany known as the Dahner Felsenland.

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Rebranding, Hidden Truths, and Lessons Learned Along the Way

PHUSE — A company brand is something that evolves with time, as the company grows. So it should come as no surprise that we’ve been thinking about rebranding for a couple years. This isn’t the first iteration our logo has gone through, but this time the process was different. This time it wasn’t just a logo; it was our identity, our sense of who we were as a team, and therefore much more involved.

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A Brief History of Creative Writing

THE WRITE PRACTICE — There are hundreds of new programs, websites, and apps to help with your creative writing, but it might help you put them into perspective by examining the history out of which these technologies have emerged. Like all technology, new tools are built on the foundation of the ones that came before them. Let’s take a quick journey through the history of creative writing tools so that we can evaluate modern creative writing tools in a historical context.

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Content Strategy Services

Content strategy is the creation, publication, and governance of useful, usable content. I didn’t make it up, I’m just good at it. Here are the core services I offer by combining my background in writing with ten years of experience in the startup world.

Marketing Strategy

Do you need an objective point of view? Bring in a consultant to give you the straight talk on what’s working and what’s not.

Information Architecture

Clear thinking and logical structure is the name of the game. Plan a new website or sort out the mess you made on an old one.

Content Creation

Brand profiles, web copy, special reports, ebooks, communications plans, internal documentation, articles, taglines, names, and much more.

Google Analytics

Are you using your Google Analytics data to make smart decisions for your business, or are you just tracking unique sessions and new visitors? I can clean your data and help you get more out of your reports.


Stories connect us with the world and make us feel human. Some of the best stories in modern culture are told by companies. A good story can make all the difference in growing your business and increasing your profits.

Email Marketing

Email or direct marketing is the most effective form of sales for many companies. Are you making the most of your email list? I can help you grow your list or set up automation sequences to take the weight off your shoulders.

Contact Matt

Use the contact form to email me or call my cell phone at (512) 522-5817.

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