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Grow Your Business and
Sell Your Products

67% of B2B companies reported content marketing a top priority in 2015, but less than half documented their content strategy (source). When inbound marketing can potentially double conversions for your products or services, you can’t afford to leave your content marketing or strategy to chance. Instead, hire a professional content strategist and leave it to Matt.

Photo of Matt Herron, content strategist

About Matt

Matt Herron is a content strategist based in Austin, TX. He works with tech startups, small businesses, and digital agencies across the United States to create, publish, and manage content. He’s overseen more than $1 million in digital projects, spoken at South by Southwest, and published several books.

Client Testimonials

“Matt helped us clarify and streamline our most important messaging. I’ve never been more excited to sell my business.”

Michael Cole

bigSmall.io, via LinkedIn

Matt couples strategic thinking with high-caliber writing skills. A powerful 1-2 punch.”

Jeff Jimerson

Madison Avenue Collective, via LinkedIn

“When our team was looking for something different than the usual biographies page, we turned to a copywriter who could interpret our individual characteristics. Matt hit the mark perfectly.”

Leigh Barnes


“When I work with Matt, I have the ease of mind that I’m able to give him a concept and he’ll run with it, stay within the given parameters, and produce amazing and appropriate content. Matt has time and again proved the value of content to me and I’m fortunate to have him as a colleague and resource.”

Jonathan Kurten

Brand Strategist, via LinkedIn

“Matt finished writing a followup email sequence I’ve been trying to finish for the past few months in just a week. His suggestions and experience with online marketing made it an easy project for us both. Thanks!”

Lea Ann Luchka

Karma Cultures

“What impressed me the most when I first met him was the intensity and focus he brought to each conversation we had. In time, we found projects to collaborate on and we have used his content strategy to really move the needle for our Search and Convert clients.”

PJ Christie

Search and Convert, via LinkedIn

Content Strategy Services

Content strategy is the creation, publication, and governance of useful, usable content. I didn’t make it up, I’m just good at it. Here are the core services I offer by combining my background in writing with ten years of experience in the startup world.

Marketing Strategy

Do you need an objective point of view? Bring in a consultant to give you the straight talk on what’s working and what’s not.

Information Architecture

Clear thinking and logical structure is the name of the game. Plan a new website or sort out the mess you made on an old one.

Content Creation

Brand profiles, web copy, special reports, ebooks, communications plans, internal documentation, articles, taglines, names, and much more.

Google Analytics

Are you using your Google Analytics data to make smart decisions for your business, or are you just tracking unique sessions and new visitors? I can clean your data and help you get more out of your reports.


Stories connect us with the world and make us feel human. Some of the best stories in modern culture are told by companies. A good story can make all the difference in growing your business and increasing your profits.

Email Marketing

Email or direct marketing is the most effective form of sales for many companies. Are you making the most of your email list? I can help you grow your list or set up automation sequences to take the weight off your shoulders.

Contact Matt

Use the contact form to email me or call my cell phone at (512) 522-5817.

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