About Matt
Matt Herron is a content strategist based in Austin, TX. He works with tech startups, small businesses, and digital agencies across the United States to create, publish, and manage content. He’s overseen more than $1 million in digital projects, spoken at South by Southwest, and published several books.
Client Testimonials
“Matt helped us clarify and streamline our most important messaging. I’ve never been more excited to sell my business.”
Michael Cole“Matt couples strategic thinking with high-caliber writing skills. A powerful 1-2 punch.”
Jeff Jimerson“When our team was looking for something different than the usual biographies page, we turned to a copywriter who could interpret our individual characteristics. Matt hit the mark perfectly.”
Leigh Barnes“When I work with Matt, I have the ease of mind that I’m able to give him a concept and he’ll run with it, stay within the given parameters, and produce amazing and appropriate content. Matt has time and again proved the value of content to me and I’m fortunate to have him as a colleague and resource.”
Jonathan Kurten“Matt finished writing a followup email sequence I’ve been trying to finish for the past few months in just a week. His suggestions and experience with online marketing made it an easy project for us both. Thanks!”
Lea Ann Luchka“What impressed me the most when I first met him was the intensity and focus he brought to each conversation we had. In time, we found projects to collaborate on and we have used his content strategy to really move the needle for our Search and Convert clients.”
PJ ChristieContent Strategy Services
Content strategy is the creation, publication, and governance of useful, usable content. I didn’t make it up, I’m just good at it. Here are the core services I offer by combining my background in writing with ten years of experience in the startup world.
Marketing Strategy
Do you need an objective point of view? Bring in a consultant to give you the straight talk on what’s working and what’s not.
Information Architecture
Clear thinking and logical structure is the name of the game. Plan a new website or sort out the mess you made on an old one.
Content Creation
Brand profiles, web copy, special reports, ebooks, communications plans, internal documentation, articles, taglines, names, and much more.
Google Analytics
Are you using your Google Analytics data to make smart decisions for your business, or are you just tracking unique sessions and new visitors? I can clean your data and help you get more out of your reports.
Storytelling
Stories connect us with the world and make us feel human. Some of the best stories in modern culture are told by companies. A good story can make all the difference in growing your business and increasing your profits.
Email Marketing
Email or direct marketing is the most effective form of sales for many companies. Are you making the most of your email list? I can help you grow your list or set up automation sequences to take the weight off your shoulders.
Contact Matt
Use the contact form to email me or call my cell phone at (512) 522-5817.