Matt Herron is an Associate Director of Content Strategy at T3 where he works with big brands to design the information and content layer of innovative products and experiences. He’s overseen the successful delivery of dozens of website and app projects, led content teams, spoken at SXSW, and published ten books (mostly sci-fi novels).
“Matt couples strategic thinking with high-caliber writing skills. A powerful 1-2 punch.” –Jeff Jimerson, Madison Avenue Collective
“What impressed me the most when I first met him was the intensity and focus he brought to each conversation we had. We have used his content strategy to really move the needle for our clients.” –PJ Christie, Search and Convert
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Content strategy is the creation, publication, and governance of useful, usable content. I didn’t make it up, I’ve just got a lot of practice. I've spent over a decade working with startups, fortune 500 brands, and product companies to solve big content challenges.
My background in writing and information systems, combined with a passion for digital experiences, led me from copywriting to content strategy. One thing I've learned over the years is that content—the story—sits at the heart of every great product.
Practically speaking, the day-to-day activities of a content strategist vary. I've included a "best of" list below.
We can work alone or plugged into sprint teams. We're constantly collaborating with designers, engineers, and stakeholders. We work on websites, apps, and marketing campaigns, sometimes flexing between workstreams.
When the work is done right, content strategists bring clarity and focus to projects.
When the work is done well, things come together and it feels like magic.