Matt Herron is a Director of Content Strategy at T3 (a Material company) where he works with brands to design innovative products and digital experiences from the insight out.

He’s overseen the successful delivery of dozens of websites and apps, led teams of content strategists and UX designers, spoken at SXSW and other conferences, and published more than ten books (mostly sci-fi novels).

<aside> <img src="" alt="" width="40px" /> Connect on LinkedIn


<aside> 📚 Books at


<aside> 📨 mgherron at gmail dot com


“Matt couples strategic thinking with high-caliber writing skills. A powerful 1-2 punch.” –Jeff Jimerson, Madison Avenue Collective

“What impressed me the most when I first met him was the intensity and focus he brought to each conversation we had. We have used his content strategy to really move the needle for our clients.” –PJ Christie, Search and Convert

What is Content Strategy?

Content strategy is the creation, publication, and governance of useful, usable content. I didn’t make it up, I’ve just got a lot of practice. I've spent over a decade working with fortune 500 brands, tech startups, and creative teams to solve big content challenges.

Systems of meaning

My background in writing and information systems, combined with a passion for the open internet, led me from programming to copywriting to content strategy. One thing I've learned over the years is that story sits at the heart of every great experience.

Content strategy is a discipline that brings stories to life through experience design.

What story is your brand telling?

The Work

Practically speaking, the day-to-day activities of a content strategist vary. I've included a "best of" list below. The big rocks.

We can work alone or plugged into sprint teams. We're constantly collaborating with designers, engineers, and stakeholders. We work on websites, apps, and marketing campaigns, sometimes flexing between workstreams.

When the work is done right, content strategists bring clarity and focus to projects.

When the work is done well, things come together and it feels like magic.

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