Content Strategy by MattCase Study
Brand Profile and Copywriting
Cognilab is a web-based platform for social scientists to run experiments. I helped Cognilab clarify their messaging by creating a brand profile that defined their positioning, audience, and tone of voice. Once we had a good handle on the strategy, I collaborated with their team to write web copy for a new website whose aim was to sell their software. The copy includes a tour of their interface, audience personas, and lists of key features and benefits.
I also worked closely with the design team to make sure the web page layout harmonized with the new copy, and that the illustrations and images aligned conceptually with how potential customer’s see Cognilab.